Writing Tip #1: Start with a book proposal
- Lowell Sheppard
- May 1
- 1 min read
Updated: May 2
Writing Tip #1: Always Start With a Book Proposal
Hi again — as promised, I’m sharing my writing progress each day as I work on my 10th book, A Journey Beyond the Blue Zone. Today, I’m starting with something foundational.

Before you write a book… write a proposal.
This applies especially to nonfiction — and even if you’re self-publishing, a strong proposal is invaluable. Why? Because it helps you clarify your framework, explain it to others, and, if needed, pitch it to a publisher or agent.
A solid book proposal includes:
What qualifies you to write this book (don’t be shy here).
A working title, a short blurb, and a more extended synopsis.
A complete table of contents — even if it evolves.
A sample chapter — to show tone, approach, and clarity.
Market research — not to size up the competition, but to confirm that a readership exists.
Pro tip: Your proposal is not just for others — it's also for you. It will anchor you when the writing gets messy— and it will.
For example, I recently coached Harry Hill on his book Fighter. We spent the first three months refining his proposal before a single chapter was written. And it paid off. It sharpened the message, revealed gaps, and gave us a roadmap.
So if you're thinking of writing a book: Don’t skimp on the proposal. It’s the best investment you’ll make.
📘 Want to follow or support my current book project?👉 https://www.kickstarter.com/projects/pacificsolo/a-journey-beyond-the-blue-zone